Skip to content ↓

Web Stuff Wednesdays

THE “EXTERIOR” OF A CHURCH WEBSITE

Grace and peace to you during this special season of Lent. Church Plant Media here again to unpack our thoughts about how it can be helpful to understand that A Church Website = an Online Building. In the blog post at that link we outlined how churches can think about their web presence using these 5 key terms: Cornerstone, Foundation, Floorplan, Exterior, and Entrance. Today we would like to consider the Exterior.

Here is how we defined the Exterior of a church website:

The exterior is the outer expression of the building. It is what people see before they walk through the front door. Some churches have steeples and siding, others have brick, mortar, and concrete, while others might have a renovated store front. The same concept applies to your website. In the same way the physical walls must be sturdy, a great website design must be more than just skin deep. Your church website should be built to address both search engine visibility and the design preferences within your church culture.

When you think about the exterior of your church building a few things may come to mind. Depending on your background you may have differing thoughts about the outside of the building. Some people only see the visible “style” of the building (wood, metal, or plastic siding; brick, stone, or concrete work). While others may think about the actual “structure” or framing that holds up the exterior (wood beams or structural steel). Both aspects (inside and out) are needed when planning both a public meeting space and a website.

Style — judging a book by its cover

Although my mother always taught me not to “judge a book by its cover” the reality is that every book has a cover because we all pass judgement on books based on their cover design. If you don’t believe that covers matter, just visit your local Barnes & Noble and walk through the aisles. In the same way that people judge a book by its cover and a building by the exterior, people will think differently about the church based on the design style of the church website whether we like it or not.

In the same way that you (or the church members before you) took time to consider your siding, you also need to take some time to consider your website design and how adequately it conveys your church. What is important to your church and how well does the website design convey who you are and what you are all about? What are your church colors and do they feature prominently in your website? What is your design aesthetic and how does the website reflect the look-and-feel of your church?

Structure — more than just skin deep

When talking about the book and its cover, my mother was trying to help me understand that true beauty is more than just skin deep. We can think about buildings and websites in the same way. Although the exterior matters a great deal, if it cannot stand up to the effects of severe weather, then it does not matter how pretty it looks when it is built. Similarly, even if a website looks great on the outside, it is relatively worthless if a search engine can not find it online.

Design matters to a visitor but code and content matters more to search engines. When a search engine displays a result, it could care less what the website looks like. Google and Bing are looking for websites that match a keyword search like “church in city, state”. Although your search rank is based on a number of factors related to your website content, if your website is not coded properly it may not matter what keywords you feature. It is like the old adage, “if a tree falls in a forest and no one is there to hear it, does it make a sound?” Or in Internet terms: if your website looks great but search engines can’t find it, do you really have a website?

If you would like to learn more about how to have a website that is both easy on the eyes and easy to find online, feel free to give us a call at the number below.

Your friends at Church Plant Media | (800) 409-6631 x 1

Web Stuff Wednesdays


  • A La Carte Collection cover image

    Weekend A La Carte (November 2)

    A La Carte: Coldplay’s prayer in Melbourne / Zombies, Heath Lambert, and gatekeeping biblical counseling / Keep the Feast (a new song) / Stop playing the numbers game / Squandering security / and more.

  • Giveaways / Free Stuff Fridays Collection cover image

    Free Stuff Fridays (Ligonier)

    This week’s Free Stuff Friday is sponsored by Ligonier Ministries, who also sponsored the blog this week.  Yesterday was Reformation Day, when many Protestants celebrate the sixteenth-century recovery of the biblical gospel. It was while Martin Luther was studying the book of Romans that he rediscovered the doctrine of justification by faith alone. So, today…

  • Daily Liturgy Devotional

    Why Not Use a Daily Liturgy for Your Devotions?

    Trends come and go. Certain habits or interests rise for a time, wane, then rise again, often at unexpected moments. One of the recent trends I have found particularly surprising and also particularly interesting is the rise (or re-rise, if you prefer) of liturgy. This may be liturgy within formal worship services of the local…

  • A La Carte Collection cover image

    A La Carte (November 1)

    A La Carte: When a Berkeley feminist had three sons / The tragedy of IVF / What if I don’t feel forgiven? / Piper on how not to respond to suffering / What sola scriptura protects us against / Kindle deals / and more.

  • New and Notable Christian Books for October 2024

    New and Notable Christian Books for October 2024

    As October draws to its close, I wanted to ensure you know about at least some of the most notable books it brought our way. I did not see quite the quantity of new books I have seen in some previous months, but there were still some special ones. For each, I’ve provided the publisher’s…

  • A La Carte Collection cover image

    A La Carte (October 31)

    A La Carte: What is the Reformation? / More than a list of problems / A surprising story / More than songs of praise / Do elders need to evangelize? / Preach the gospel / and more.