Price Anchoring – Mint.com looks at the sales tactic of price anchoring through the iPad. “Showmanship? Sure. But this stuff works. It’s called the anchoring effect, and it’s been well understood by psychologists for decades. Marketers use it against you all the time–but sometimes you can turn the tables, and I’ll tell you how.” And…
Last week I encouraged you to Read More and Read Better. Then I got both busy and distracted and didn’t give you the second part. So let me do that today. Let me tell you how I read a book. Overview Before I do anything else, I want to get an overview of the book.…
Life With iPad – Do you have what it takes to be an iPad owner? “While the company’s previous offerings in this genre have typically featured Apple Store employees in a neutral space, the iPad videos take us into a model home of an iPad user. It’s a pristine environment, fit for an IKEA showroom,…
So John Piper has asked Rick Warren to speak at this year’s Desiring God National Conference, Think: The Life of the Mind and the Love of God. You may have heard about this, either through buzz in the blogosphere or even from Piper himself in his recent Ask Pastor John session. I have known this…
Let Books Be Books – I appreciated this brief article from Douglas Groothuis. “Many books today seem afraid to rely on pure text. They seem to be embarrassed to be what they are: books, that is, orderly collections of words formed into sentences and paragraphs.Too many books are filled with one-sentence paragraphs (usually a sign…
Every Easter Saturday, that day between Good Friday and Easter Sunday, I find myself pondering what it must have been like for Jesus’ followers on that day. What did they do? What were they thinking? How did they spend their day? What thoughts were running through their heads? Their leader was dead; their Messiah had…
There are many who consider Janet Leigh’s murder in Alfred Hitchcock’s Psycho to be the most terrifying scene in the history of film. The setting, the mood, the music and the camera work combine to create a scene of absolute terror. Her screams were impressed upon the memories of many who watched her macabre death…
It is Good Friday today, a holiday up here in Canada. That means I am sitting back and spending the day with familiy. But I did still manage to get together this week’s edition of Free Stuff Fridays (I know, I know–Friday just wouldn’t be the same without it). Today’s sponsor is The Good Book…
Ligonier Ministries National Conference – Forgive me if I’ve linked this before. This year’s Ligonier Ministries National Conference looks to be a good one. It deals with Tough Questions Christians Face and will feature R.C. Sproul, Alistair Begg, Michael Horton, Steve Lawson, Al Mohler and more. Also, there will be a pre-conference called Bits, Bytes,…
(Note: I know that I owe you an article on how to read a book. It’s coming; it may be tomorrow, it may be next week. But it’s coming.) Several years ago I introduced a program called Reading Classics Together. The impetus for this project was the simple realization that, though many Christians want to…
Think Really Different – Quite needless to say, the iPad buzz is at an all-time high just two days before it releases in the US (international release will be later in the month). Newsweek says “The iPad will change the way you use computers, read books, and watch TV–as long as you’re willing to do…