Last week I posted a survey on my site–a survey that asked you about your book buying habits. This was a follow-up to a similar survey I had taken a year prior. The results were, I think, nothing short of fascinating. I sought to find out where we are buying our books today and why we are buying them where we do. By way of background, 1,865 people completed the survey; 67% of the respondents were male and 82% lived in the United States. 88% identify as Reformed in theology, which means that this survey offers a little bit of a glimpse into this whole “Young, Restless, Reformed” movement. As promised, I’ll share the highlights of the survey. The first question asked this: “How many PRINTED (not e-book) Christian books do you purchase each month, on average, from e-commerce stores?” I wanted to continually distinguish between printed books and ebooks, hence the all-capital PRINTED. The results of this question were a little bit lower than last year, which makes me think that the difference could largely be attributed to people migrating away from printed books and toward ebooks. The next question asked about book reviews, asking if a person tends to read at least 1 review of a book before purchasing it. The results were quite emphatic–we like our reviews. The natural follow-up asked where people find these reviews. This question was asked on a blog so it was no surprise that blogging took the lead. But even with that bias in mind, it is … Continue reading Where & Why We Buy Books (2011 Edition)