I hadn’t even heard of Kony 2012 until my inbox started to be flooded with requests for me to say something about it. Interestingly, no one wrote to say, “You need to support this!” Rather, people wrote to say, “What are we supposed to think about this?” The campaign has exploded into the international consciousness and it is demanding of us some kind of response. So what do we do? Here is my take on it: Just wait and catch your breath. Breathe. Count to 100. Or 100,000. Kony 2012 is a campaign put together by Invisible Children, a social activisim organization that seeks to bring peace and stability to Uganda. They released a film in 2004 and just recently began this new campaign designed to destroy one of the worst criminals in the world. Wikipedia offers some useful background. After the film, Invisible Children Inc initiated a successful campaign, petitioning the United States Government for support. Invisible Children Inc in 2012 started a social media campaign to garner support and awareness of the LRA and Joseph Kony. The campaign focuses on the website that features a roughly 30 minute video and sharing tools, and a plan for encouraging activism and bringing public awareness for the end goal of capturing Kony in 2012. The 30 minute video was uploaded to YouTube on the March 5, 2012 and went viral immediately. After three days, the video received over 38 million hits on YouTube. As part of the campaign, 20 celebrity “Culturemakers” and 12 Policy makers were … Continue reading KONY 2012