Pornography has traditionally been an industry that caters almost entirely to men. There have always been exceptions, of course, but it was predominantly men who bought the magazines and videos in a pre-digital age and it has been men who have made pornography a multi-billion dollar industry in the Internet age. If the industry has its way, that is about to change. We tend to believe that men are particularly prone to the allure of pornography. Men tend to be stimulated visually, men tend to have a more prominent sex drive–we’ve heard the reasons. But consider this: What if that relationship between men and pornography is related to a very specific kind of pornography? What if women haven’t been drawn to pornography at least in part because the industry simply hasn’t attempted to create and market pornography that will appeal primarily to them? And what if that is about to change? Women, you need to be aware because the pornographers are coming after you. Yes, you. Women, you need to be aware because the pornographers are coming after you. Yes, you. There is much that can be said about the 50 Shades of Grey series of books; what is beyond dispute is that the books–there are currently 65 million in print–shocked the publishing world by revealing the existence of a previously untapped market. The secret is out: There are millions of women who will read pornography even if they have little interest in watching it. Publishers, both mainstream and pornographic, are taking note. They are studying … Continue reading 50 Shades of Porn